A GO-GO BAR FOR ALL SEASONS

Opening a successful go-go bar is a lot harder than it looks. Prior to establishing a successful go-go bar, there are inevitably some important factors to consider. Today, we will look at two of the most important aspects. Firstly, acquiring the right location is the first priority. The three L’s of marketing are; location, location, location. As long as you are in the heart of the action, people can find easily you. I always sigh with disappointment, when a go-go bar name card has a detailed map on the back. We don’t want to waste time doing a map orientation exercise! After establishing a prime location, probably the next consideration is the size and design. You might be surprised how many people overlook these things. I dare say some naïve newcomers think that they just have to open the doors and the customers will arrive in droves.  It is not that simple, as any go-go bar boss will tell you. Great care and consideration should be taken in deciding on the size of the go-go bar. If it is too tiny, you will never be driving around in a brand new Mercedes Benz in this lifetime! You just cannot generate enough profit to lead that kind of lifestyle. Besides that who enjoys being boxed in? Those poky places are only fun for those who like the hands-on approach. (Call me old fashioned, but I thought hanky-panky was for the privacy of the hotel room). I find that most Westerners like to have their own personal space. Lord forbid if anyone invades that personal space. Small bars usually make small profits. (more…)